Brilliant, funny and provocative exploration of instant persuasion, based on research with con-men, psychopaths, advertisers and many more. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. Kevin Dutton. He regularly publishes in leading international scientific journals and speaks at conferences around the world.
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Here's another book that seeks to tell you things you didn't know you knew, and other things you didn't know you wanted to know. Kevin Dutton is a Cambridge academic, an expert in the science of social influence - or, to look at it another way, the art of persuasion. How can we be persuaded to do things we don't want to do? How can we persuade others? These questions underpin all modern society: they are at the heart of politics, business, advertising, even dare I say it newspaper journalism.
Can I persuade you to read this book? Or shall I try to put you off it for ever? Dutton, though, has a big idea, which he has christened 'flipnosis'. This is the notion that we can persuade others with a single brilliant, pertinent phrase, the handful of words that cut to the heart of the issue and render all rational debate, or irrational argument, completely irrelevant. He gives many splendid examples.
Staying in a cheap low-life hotel in San Francisco, 'in a neighbourhood so dangerous that even the serial killers go around in pairs', Dutton is assailed by tramps and hobos asking for the equivalent of 10p for a cup of tea. Compassion fatigue sets in: he ignores them all. Then one old bloke wanders up holding a piece of cardboard that says: 'Why lie? I want beer. Call it wit, boldness, or maybe just a taste for the unexpected, but whatever it is - and obviously it's different in every situation - it works.
And it's everywhere, in the precisely modulated purr of a cat that wants feeding you would expect it to miaow, but the purr works every time , in the cry of a newborn baby 'the most profound and powerful force in nature'. In a fascinating chapter on mass persuasion, he demonstrates countless ways in which people can be influenced.
Before the football World Cup Finals, the German police said the English fans were 'the best fans in the world'. An obvious lie, but it worked: the tournament passed off without incident. Change people's perception of themselves and they become the people they believe themselves to be.
Or in other words, flattery gets you everywhere. Of course, once you start reading this absorbing book, you see attempted flipnosis everywhere - and there's no better example than the word 'flipnosis' itself. Having promised you the secrets of this great phenomenon, Dutton keeps you waiting for them until well into the second half of the book, by which time you are well and truly hooked.
Argos AO. Learn flipnosis and get your own way Feed me now! Babies are masters of persuasion. Share or comment on this article: Learn flipnosis and get your own way Bing Site Web Enter search term: Search. Lea Michele's former understudy claims star 'threatened to have people fired' when she was Ad Feature.
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Flipnosis : The Art of Split-second Persuasion -- Paperback / softback [Paperback]
Here's another book that seeks to tell you things you didn't know you knew, and other things you didn't know you wanted to know. Kevin Dutton is a Cambridge academic, an expert in the science of social influence - or, to look at it another way, the art of persuasion. How can we be persuaded to do things we don't want to do? How can we persuade others?
Flipnosis: The Art of Split-Second Persuasion
By Jordan Timm April 7, Muhammed Ali, one of the greatest boxers of all time, and an even better talker, loads his larger-than-life personality onto a plane. As the cabin crew prepares for takeoff, a flight attendant asks Ali to fasten his seat belt. He puts on his seat belt. The concept, as Dutton describes it, depends on incongruity, or the element of surprise — one of the five factors he crams into the acronym SPICE: simplicity, perceived self-interest, incongruity, confidence and empathy. To illustrate how our mind can putter along on autopilot, he includes several paragraphs in which the letters of the words are jumbled. One act of persuasion leads to another.
ISBN 13: 9780099505624
More titles may be available to you. Sign in to see the full collection. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over. From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill -- via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other -- Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion. Availability can change throughout the month based on the library's budget.
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