CHURCHILL GILBERT A.MARKETING CRIANDO VALOR PARA OS CLIENTES PDF

Brazilian Scientific Impact Spell. Google Metrics GM. This paper is a critical analysis of the concepts inherent to the competitive intelligence and its related companies regarding the strategy of being guided in the market. It is intended, above all, to join together a provocative contribution with the aim of generating the theoretical-critical and research spirit of future professionals. Acesso em 16 set. Academy of Management Journal, New York v2, n5, p.

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The present study, conducted with a sample of Brazilian respondents, identified that blogs are already considered the second most important information source in the processes of choice and consumption of travel products and services, behind only of the indications that come from family and friends.

Using the factor analysis technique, blog content items were reduced to 3 factors: i General Information, ii Stay and iii Itineraries. Female respondents and people with lower degree of education, lower income range and lower intensity of travel are those that value the General Information content most. People with more income and travelling less alone are those who attach more importance to Stay content.

There were no significant differences between groups when compared the means of importance attributed to the Itineraries factor. Unable to display preview.

Download preview PDF. Skip to main content. This service is more advanced with JavaScript available. Advertisement Hide. Conference paper First Online: 25 November This is a preview of subscription content, log in to check access.

Baniyai, Maria, Glover, Troy D. Journal of Travel Research. Journal of Vacation Marketing. Belch, George E. An Integrated Marketing Communications Perspective, 7th edn. Accessed in June 13th, Akehurst, Gary Service Business. Li, Dan Thesis presented to Marquete University. Access in May, 24th, Softwarefindr How Many Blogs are There in ? Access in June, 22nd, Wordpress How many people are reading bogs?

Access in June, 23rd, Corporate websibe. ABBV Access in March, 13th, Churchill, Gilbert A. Jr and Peter, J. Paul Marketing: criando valor para os clientes. Woodruff, Robert B. Journal of the Academy of Marketing Science. Olsen, Svein O. Solomon, Michael R. Bookman, Porto Alegre Google Scholar. Computers in Human Behavior.

Litvin, Stephen W. Tourism Management. Revista Rosa dos Ventos — Turismo e Hospitalidade. Malhotra, N. Walter, Olga M. Handcock, Mark S. Sociological Methodology. Paulo S. Paulo Brazil. Personalised recommendations. Cite paper How to cite? ENW EndNote. Buy options.

GAJTON MEDICINSKA FIZIOLOGIJA PDF

Marketing Criando valor para os clientes

Customer services, customer satisfaction and profitability in services: a banking case. Dentro de um mercado cada vez mais concorrido, o atendimento tende a ser um dos principais diferenciais para as empresas. The subject of this paper is banking services and its importance for customer's satisfaction and profitability in the service sector. In an increasingly competitive market, costumer service tends to be one of the main differentials for organizations.

ASTM F756 PDF

Marketing - Criando Valor Para Os Clientes (Em Portuguese do Brasil)

The present study, conducted with a sample of Brazilian respondents, identified that blogs are already considered the second most important information source in the processes of choice and consumption of travel products and services, behind only of the indications that come from family and friends. Using the factor analysis technique, blog content items were reduced to 3 factors: i General Information, ii Stay and iii Itineraries. Female respondents and people with lower degree of education, lower income range and lower intensity of travel are those that value the General Information content most. People with more income and travelling less alone are those who attach more importance to Stay content. There were no significant differences between groups when compared the means of importance attributed to the Itineraries factor. Unable to display preview. Download preview PDF.

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